A former Ubisoft director and creator of the game Clair Obscur criticizes the inefficiencies of AAA development, saying it "would have taken 25 years" to create his game
Guillaume Broche criticizes AAA game development for inefficiencies, stating it would take 25 years to develop his game at Ubisoft.

Guillaume Broche, who previously served as a creative director at Ubisoft, now pioneers Sandfall Interactive and offers a critical perspective on AAA game development, citing inefficiencies and red tape that stifle creativity and slow progress. Broche's departure from Ubisoft was motivated by boredom and a lack of creative expression, reflecting a growing dissatisfaction with the bureaucratic constraints embedded within major game studios. He emphasizes that creating an entirely new intellectual property like Clair Obscur would be nearly impossible within such a structured environment.
Broche elaborates on the struggles of developing new projects within a large company, highlighting the numerous approval stages and the necessity for creators to prove themselves at high levels before gaining the opportunity to pitch original ideas. His statements suggest that the rigid hierarchy and procedural demands typical of AAA development significantly hinder innovation and creativity. This is particularly detrimental to the gaming industry, which thrives on innovation and new ideas.
The stagnation of major franchises, such as Ubisoft’s Assassin’s Creed, serves as a stark illustration of these issues. Originally hailed for its innovative mechanics, the series has devolved into a formulaic cycle that struggles to capture the excitement of its early iterations. Broche notes that despite sprawling development efforts, the addition of new elements in recent titles often feels like clutter rather than meaningful advancements.
This critique extends beyond Ubisoft, with many AAA studios facing similar challenges. The reliance on revenue sources like microtransactions and seasonal content, without addressing fundamental issues of innovation, opens the industry to potential downturns reminiscent of past gaming crashes. As players grow weary of inflated pricing and lackluster game designs, the call for more dynamic, independent development becomes increasingly urgent.
The issue, according to Broche and other industry observers, lies in the need for AAA studios to shift their focus toward genuine innovation, rather than persisting with safe, predictable projects. The gaming industry's survival could depend on fostering creative freedom and the willingness to explore new concepts and experiences, perhaps drawing inspiration from the flexibility and nimbleness of successful indie studios.
Sources: TechSpot, BBC