Adobe expands generative AI with Firefly video, launching today
Adobe launches Firefly video AI with copyright protection and new pricing plans.

Adobe introduces its Firefly video AI model, focusing on text-to-video generation with built-in copyright protection. The tool offers seamless integration with other Adobe software, benefiting content creators by ensuring compliance with copyright laws.
The Firefly model offers various pricing plans: Firefly Standard, Pro, and Premium, catering to different user requirements and production capacities. Features include multi-language translation, keyframe support, and a new Scene-to-Image tool that enriches video content creation.
Adobe's approach emphasizes practical capabilities and user-friendly interfaces, positioning itself within the competitive generative AI video creation field. Furthermore, Firefly's launch highlights Adobe's commitment to providing reliable, creative solutions for its professional user base.