AI startup Midjourney plans move into hardware market

Midjourney expands into hardware with new hires. Hints at immersive tech and unique forms. High AI project failure rates.

: Midjourney is stepping into the hardware space and hiring a new team in San Francisco. With Ahmad Abbas onboard, who has previously worked at Neuralink and Apple, the company might be exploring immersive technologies. Details are vague, but there are suggestions of innovative form factors. The move aims to differentiate Midjourney amid growing AI competition.

Midjourney has announced its expansion into the hardware market, and it is actively recruiting staff for a new hardware team based in San Francisco. The company teased multiple ongoing efforts but has not yet disclosed specific details or timelines. This move comes as competition in AI image generation intensifies, with rivals like xAI's Grok 2 and Ideogram 2 looming in the background.

Ahmad Abbas, who has extensive expertise with Neuralink and Apple's Vision Pro headset, has joined the team, fueling speculation that Midjourney's hardware venture might focus on immersive computing technologies. Given Midjourney's founder David Holz's background with Leap Motion and its ongoing projects in AI models for video and 3D generation, this is a plausible direction.

Midjourney's hardware foray may involve unique form factors, potentially differentiating it from other AI companies focused solely on software. Despite high failure rates in the AI project sector, with 80% of projects failing according to a recent report, a successful hardware product could help Midjourney stand out.

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