Airbnb details plans to expand beyond short-term rentals, including co-hosting and relaunching ‘experiences’
Airbnb plans to diversify its offerings, including co-hosting and relaunching 'experiences,' aiming for more than short-term rentals.
Airbnb CEO Brian Chesky revealed plans on a Q2 earnings call to diversify the company's services. New initiatives include co-hosting, aimed at pairing homeowners with potential hosts and a relaunch of 'experiences,' which were paused last year to focus on core offerings.
The relaunch of 'experiences,' expected next year, aims to provide unique and affordable activities for guests, learning from previous attempts. Ideas for in-home experiences like personal chefs and massages were mentioned as potential attractions to draw customers away from hotels.
These new offerings are part of Airbnb's strategy to expand beyond short-term rentals into areas like long-term stays, guest services, and host services. The news follows a weak Q2 where profits fell by 15%, leading to a stock drop of over 16%, driven by lower demand from U.S. travelers and shorter booking lead times.