AirPods sales totaled over $18 billion last year, more than all of Nintendo

AirPods bring in over $18B annually, surpassing Nintendo's sales.

: AirPods sales have been over $18 billion each year since 2021, outperforming Nintendo's 2023 sales of approximately $10 billion. Estimated to outsell iPads by decade's end, AirPods will become Apple's third biggest product after iPhones and Macs. 40% of iPhone users owned AirPods in 2022, potentially rising to 60% by 2030.

AirPods have seen significant financial success, generating over $18 billion per year since 2021. This revenue surpasses the annual earnings of major companies such as Nintendo, Spotify, and DoorDash, indicating AirPods' importance within Apple's product range.

With projections suggesting AirPods may outsell iPads by the end of the decade, they are poised to become Apple's third-largest product following iPhones and Macs. The success is attributed to their affordable price point and high attachment rate among iPhone users, with 40% of iPhone owners using AirPods in 2022.

Ownership of AirPods is expected to grow, potentially reaching 60% of iPhone users by 2030, due to a 12% annual sales increase. Additionally, younger demographics show high adoption rates, with around 62% of Gen-Z individuals aged 18-24 owning AirPods.