Amazon is rolling out AI voice search to Fire TV devices

Amazon integrates AI voice search into Fire TV devices for enhanced content discovery.

: Amazon is adding a new AI-powered voice search feature to Fire TV devices, allowing Alexa to handle more natural, open-ended queries about content. The technology, based on Amazon’s own large language model, will suggest recommendations based on user subscriptions and preferences. This feature, revealed at Amazon’s device event, will roll out to U.S. users on compatible Fire OS 6 devices in the coming weeks.

Amazon announced at its annual device event that it will upgrade its Fire TV devices with an AI-driven voice search capability. This new feature, operated by Alexa using a proprietary large language model, allows users to ask complex, open-ended questions about movies, TV shows, actors, and genres. Alexa will be able to process and respond to specific queries like identifying a movie from a famous line or suggesting content based on particular themes or character types.

The AI tool also enhances the customer experience by recommending titles that are already available through the streaming services to which the user is subscribed. For instance, if a user searches for 'psychological thrillers with surprise endings,' Alexa will sift through the user’s accessible platforms to provide tailored options. This bespoke approach aims at streamlining content discovery, making it more efficient and aligned with individual preferences.

Expanding the functionality of Fire TV with AI technology reflects Amazon's ongoing efforts to incorporate more generative AI features into their products. Prior adaptations included AI-generated TV backgrounds and interactive Alexa experiences that enable gaming and song creation. This move not only enhances user interactivity and engagement but also positions Amazon as a leader in integrating AI solutions within home entertainment systems. The rollout to U.S. customers is scheduled for the coming weeks, targeting devices running Fire OS 6 or later.