AMD to rebrand upcoming Ryzen CPUs with “Ryzen AI 300” moniker to one-up Intel’s 200-series processors

AMD to rename its Ryzen CPUs to 'Ryzen AI 300' to surpass Intel's 200-series.

: AMD plans to rebrand its next-generation Zen 5 mobile processors as 'Ryzen AI' with a 300-series numbering, according to a leak on Bilibili. This move aims to one-up Intel's supposed 200-series processors and highlight the inclusion of a Neural Processing Unit (NPU) for enhanced AI capabilities. The rebranding will cover AMD's entire mobile processor lineup, including the Strix Point mainstream processors and the high-performance Strix Halo APUs.

Leaked information from the Bilibili forums, provided by a user known as Golden Pig, indicates that AMD intends to overhaul the naming scheme for its forthcoming Zen 5 mobile processors. The company is reportedly planning to switch from its current Ryzen naming convention to 'Ryzen AI,' followed by a 300-series designation. This strategic change is purportedly designed to eclipse Intel’s upcoming 200-series for their Lunar Lake/Arrow Lake processors, positioning AMD's offering as superior in terms of technological advancements.

The new 'Ryzen AI 300' series will not only aim to outclass Intel in numbering but also emphasize AMD's commitment to integrated artificial intelligence technologies. It is suggested that these processors will include a Neural Processing Circuit (NPU), a central component for supporting advanced AI-driven applications in Microsoft’s new Copilot+ AI PCs. This inclusion aligns with AMD's historical approach of adapting and sometimes mirroring competitor strategies, seen earlier in the motherboard chipset naming confrontations with Intel.

Alongside mobile processors like Strix Point, which represents the mainstream segment succeeding the Ryzen 8040 series and includes the Zen 5 CPU architecture and RDNA 3.5 graphics, the 'Ryzen AI' branding is expected to cover a broader spectrum. This would encompass high-performance mobile APUs like Strix Halo, aimed to rival Apple’s future M3/M4 processors, and possibly elevating AMD's competitive edge in the high-tech processor market.