Apple CEO says DeepSeek shows ‘innovation that drives efficiency’

Apple's Tim Cook praises DeepSeek's AI for efficiency despite controversies.

: Tim Cook applauded DeepSeek’s AI models for their efficient innovation while acknowledging Apple's current AI integration and future prospects. Apple partners with OpenAI for AI tasks, despite allegations of IP theft linked to DeepSeek's model training. Cook noted regional sales increases tied to Apple Intelligence but admitted overall declining iPhone sales. Apple also faced challenges like halting AI news summaries due to inaccuracies.

Tim Cook highlighted DeepSeek's AI models as a prime example of innovation driving efficiency during Apple's earnings call. He explained Apple's hybrid AI approach, balancing local tasks on custom silicon chips with more complex operations in the cloud, primarily through OpenAI collaboration.

Cook acknowledged Apple's potential to expand beyond OpenAI, possibly integrating AI from other companies like Google or Anthropic in the future. However, OpenAI accused DeepSeek of using its models for training, violating policies, which stirred controversy yet didn't deter Cook from praising DeepSeek.

Despite the launch of Apple Intelligence, iPhone sales slightly declined, contradicting earlier forecasts of a boost. Cook pointed out stronger regional performance related to Apple Intelligence while admitting to pausing AI news summaries after generating misleading headlines.

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