Apple denies it uses Siri recordings to serve targeted ads

Apple denies using Siri recordings for ads amid $95M suit settlement.

: Apple has reiterated its stance on user privacy, denying allegations that it uses Siri recordings for targeted advertising. This statement follows a $95 million settlement of a lawsuit accusing Apple of eavesdropping via Siri. Although some have viewed the settlement as an admission of guilt, Apple insists it processes Siri data mostly on-device and doesn't retain audio unless users opt in. Comparisons with past claims against Facebook highlight recurring concerns over privacy practices in tech.

Apple is once again addressing concerns over user privacy, specifically denying claims that it uses Siri recordings to target ads. These allegations emerged from a recently settled $95 million lawsuit accusing Apple of listening in on private conversations via Siri since 2014.

Despite Apple settling the lawsuit, it maintains that its practices adhere to strict privacy standards, insisting Siri data is largely processed on-device. They clarified that any server interaction involves minimal data and isn't associated with user accounts while rejecting claims about ad targeting through unintentional recordings.

This isn't the first time a technology giant has been embroiled in such controversies; similar accusations were leveled against Facebook in 2017. The incident underscores ongoing public anxiety around privacy practices in the tech industry, irrespective of assurances provided by companies like Apple.

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