Apple is delaying its smarter, more personal Siri

Apple delays Siri update that adds personal context, expected to release next year, Bloomberg reports issues.

: Apple is delaying the release of its updated Siri, which is designed to understand personal context and act within apps. The company announced these improvements, initially part of Apple Intelligence, could face additional time before they are fully implemented. Planned features include typing requests, new animations, and integration with ChatGPT. Bloomberg was the first to report on the current issues and the significant delays facing this ambitious update.

Apple, one of the world's leading technology companies, is postponing the launch of a new version of its digital assistant, Siri. This forthcoming version is designed to understand users' personal contexts better while being able to execute actions within apps. This enhancement is a part of Apple's larger strategic initiative known as Apple Intelligence. According to information shared by the company with Daring Fireball, these new features are anticipated to be introduced over the next year, but specific timelines remain undisclosed.

Apple's advances in integrating Siri with the capabilities of ChatGPT, a sophisticated large language model, signify a monumental leap in synergy between proprietary software and cutting-edge AI. Initially, Apple laid out plans to make Siri not only aware of the activities happening on a user's phone but also to allow the assistant to act on users' behalf within various apps. Despite the delayed timeline, Apple has managed to deliver other updates, such as introducing a type-to-Siri feature, providing the ability to explain product features, and debuting a new activation animation.

Ian Carlos Campbell, a contributing reporter at Engadget, noted in his March 7, 2025 article that Apple’s latest statement suggests these updates are more challenging than initially expected. Apple stated: "Siri helps our users find what they need and get things done quickly. However, delivering these new personalized features is taking longer than anticipated."

Bloomberg is credited with being the first to disclose that Apple is experiencing challenges and delays with its Siri upgrade. Speculation around Apple's intent to integrate Siri with a highly advanced language model, which could potentially expand Siri’s capabilities exponentially, has been prevalent. The completion and deployment of such integration, however, are still potentially years in the future, which speaks to the complexity and breadth of Apple's developmental ambition.

Within the longer tech strategies, Apple's investments in understanding personal contexts reflect a wider industry trend towards more personalized and contextually aware digital assistants. This approach could address ongoing challenges in user engagement and retention by providing more relevant and immediate value. Despite these delays, Apple continues to roll out numerous incremental improvements and maintain its competitive edge within the AI and mobile sectors.

Sources: Engadget, Bloomberg

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