Apple looks to bring immersive sports livestreams to the Vision Pro, starting with Real Madrid matches
Apple eyes immersive Real Madrid games for Vision Pro to enhance appeal.

Apple is strategizing to enhance the appeal of its Vision Pro headset by partnering with Real Madrid for immersive sports livestreams, allowing users to virtually experience being at Santiago Bernabéu stadium. This collaboration aims to leverage augmented reality to offer an 'Infinite Santiago Bernabéu' experience, enabling fans to enjoy the ambiance of a live game from home.
Real Madrid president Florentino Pérez has confirmed the initiative, which he hopes will help manage ticket demand while reducing scalping. This innovative approach positions immersive livestreaming as the future of sports broadcasting, promising an engaging experience for fans without the steep ticket prices.
Previously, Apple and Real Madrid collaborated on the documentary 'Real Madrid: Until the End,' showcasing the team’s thrilling 2021 – 2022 journey. The Vision Pro's high price and technical limitations initially disappointed potential buyers, but Apple is reportedly developing a more affordable model to broaden its VR market appeal.