Apple may be developing its own AI answer engine
Apple forms a team to potentially create a ChatGPT rival, enhancing Siri and more.
Apple is reportedly assembling a new group, named the Answers, Knowledge, and Information team, to build what is being referred to as an 'answer engine,' similar to OpenAI's ChatGPT. According to Mark Gurman from Bloomberg, this team's creation signifies Apple's renewed interest in enhancing their AI capabilities, likely aiming to improve their competitive edge in the rapidly advancing field of generative AI. Additionally, this new development may play a significant role in enhancing existing Apple products like Siri, potentially providing a more dynamic and intelligent virtual assistant experience.
Apple's venture into developing an answer engine is expected to either manifest as a new standalone app or potentially enhance current capabilities in Apple’s ecosystem, including Safari and Siri. This engine would reportedly utilize vast web-sourced data to provide users with accurate and detailed answers to their queries. The development of such a tool aims to align Apple more closely with trends in AI application, particularly generative AI, which has seen substantial growth and interest in recent years.
Apple is actively advertising for new roles within this specialized team, seeking talent with expertise in search algorithms and engine development. This recruitment drive points to Apple's commitment to building a sophisticated AI system that leans heavily on innovative search methodologies and machine learning to compile and deliver internet-sourced information efficiently.
Previously, Apple had integrated ChatGPT functions into their existing Siri interface, but enhancements for a more personalized experience have faced multiple postponements, as highlighted by TechCrunch. These delays underline the complexities that Apple faces in balancing internal innovation with the need to maintain competitive partnerships and navigate industry regulations, such as the recent antitrust defeat faced by Google which might result in the alteration of the search deals between Apple and Google.
Such developments reflect broader technology trends where leading firms like Apple are actively exploring new frontiers in AI and machine learning to remain at the forefront of technological innovation. As Apple continues to develop and refine this answer engine, the implications of these efforts are likely to be far-reaching, promising to reshape how users interact with technology and access information daily.
Sources: Bloomberg, TechCrunch