Bubble tea brand Mixue reapplies for IPO on Hong Kong stock exchange

Mixue attempts another IPO in Hong Kong to expand globally.

: Mixue, a Chinese beverage company, seeks an IPO in Hong Kong to boost production and global presence. It's Mixue's second IPO attempt after a prior unfulfilled plan. Mixue has over 45,000 stores globally and a robust sales record, with a cost-effective strategy making it a consumer favorite.

Mixue, headquartered in Henan Province, China, is making a second attempt to list on the Hong Kong Stock Exchange to support its expansion efforts globally. The company's IPO aims to increase production capacity, augment brand recognition, and strengthen Mixue's position in the competitive beverage industry.

With a focus on freshly made fruit drinks, tea beverages, and ice cream, Mixue's products are priced significantly lower at RMB 2-8, offering a clear advantage in a saturated market. As of September 2024, Mixue had expanded to over 45,000 stores in China and internationally, with recent sales volumes reaching 7.4 billion cups in 2023 and 7.1 billion cups in the first nine months of 2024.

Mixue's prospectus highlights international expansion since 2018, with new venues in places like Vietnam, Singapore, and Australia. This renewed IPO attempt comes amid increasing moves by Chinese beverage companies to enter the capital market, following Mixue's prior 2022 Shenzhen listing plans and the concurrently timed submissions with competitor GoodMe in January 2024.

MixueHong Kong IPOBeverage Industry