Charli xcx on the Year of the ‘Brat,’ Advice From Ariana Grande and Pivoting to Acting: ‘I’m at This Crossroad’

Dec 6, 2024

Charli xcx's 'Brat': viral success, marketing genius, and upcoming acting roles in 2024.

Charli xcx on the Year of the ‘Brat,’ Advice From Ariana Grande and Pivoting to Acting: ‘I’m at This Crossroad’

: Charli xcx led 2024 with her album 'Brat,' a cultural phenomenon despite lacking a breakout single. Her marketing expertise and the Brat campaign have delivered numerous Grammy nominations, memes, and global recognition. Encouraged by Ariana Grande, Charli is now venturing into acting with several indie films and shows. She faces the prospect of even greater stardom, a challenge she approaches with caution.

In 2024, Charli xcx's album 'Brat' created a significant cultural impact, spreading beyond music through its distinct marketing approach. The album, lacking a breakout hit but nominated for multiple Grammys, inspired many memes and themed events, even catching the attention of Kamala Harris' political campaign.

Charli's understanding of the importance of branding, detailed in her 'Brat Manifesto,' propelled 'Brat' to be a sweeping success. Her diverse strategies included surprise performances, collaborations, and dynamic social interactions, resonating with both niche and broad audiences. Jack Antonoff and NYU's Isra Ali commend her authenticity and effective branding.

Looking ahead, Charli xcx is preparing to make her mark as an actress. Encouraged by Ariana Grande, she will appear in new films and television projects. Despite her accomplishments, Charli remains cautious about the challenges of increased fame, reflecting on her journey and future uncertainties.