Epic bringing free games to its mobile store in a bid to entice new users

Oct 6, 2024

Epic offers free games and third-party apps on its mobile store in Q4 to draw users.

Epic bringing free games to its mobile store in a bid to entice new users

: Epic Games Store is launching free games and third-party apps on its mobile platform in Q4. Around 10 to 50 third-party apps are expected by the holiday season, with Ark: Ultimate Mobile Edition confirmed. Epic proposes a self-publishing strategy with a 12% earnings cut compared to competitors. Epic previously launched the mobile store on iOS and Android after EU regulations and legal actions.

Epic Games Store aims to attract users from Apple and Google's platforms by launching free games and third-party apps on its mobile store in Q4. This strategy mirrors its PC approach, which offers weekly freebies and a rewards program. Steve Allison confirmed the initiative during Unreal Fest, emphasizing benefits for players and developers.

By the holiday season, Epic expects 10 to 50 third-party apps on its platform, with Ark: Ultimate Mobile Edition confirmed. A potential delay might occur due to challenges in implementing a payment solution. Epic encourages developers with a self-publishing strategy and a 12% earnings cut.

Epic rolled out its mobile store following new EU regulations and successful legal actions. Initially launched in August, it is available on iOS in Europe and worldwide on Android, offering first-party titles like Fortnite. Further legal actions against competitors are ongoing, targeting Samsung and Google's settings.