Google is entering the movie industry to produce pro-tech content

Google enters film industry with Range Media to promote tech.

: Google is addressing its public opinion problems by producing pro-tech content through a new venture called 100 Zeros, in partnership with Range Media Partners. This collaboration focuses on funding and producing various scripted and unscripted film and TV projects to foster the adoption of Google's technologies, including AI and immersive tools, particularly among young audiences. The venture has already made quiet contributions to indie films like Neon's 'Cuckoo' and launched a program titled 'AI on Film' to explore humanity's relationship with artificial intelligence, potentially leading to feature-length adaptations. Range Media, the production partner, was founded by CAA veterans and is amidst legal challenges with CAA over competitive practices.

Google, acknowledging a widespread public opinion problem due to years of political and privacy controversies, is venturing into the entertainment industry to produce pro-tech content. Its newly launched venture, 100 Zeros, is a partnership with Range Media Partners, known for producing films like 'Longlegs' and 'A Complete Unknown.' This strategic initiative aims at creating scripted and unscripted projects, potentially improving public perceptions of Google technologies by weaving them into mainstream entertainment.

Business Insider highlights Google's intent to integrate new technologies, such as Immersive View and AI, into projects backed by 100 Zeros. This move is particularly aimed at influencing creative circles to explore and adopt these advanced technologies in innovative ways, enhancing the portrayal and acceptance of digital interfaces in everyday life. The goal is to bridge the gap between technological capabilities and popular culture, making Google tools appealing to younger demographics.

In its continued effort to bolster positive perceptions, 100 Zeros discreetly funded parts of an indie horror film named 'Cuckoo,' featuring Hunter Schaefer. Despite deliberately avoiding public attention for its role, Google's brand presence was subtly included in the film, showcasing Google's serious commitment to its entertainment strategy without overshadowing the artistic process.

April saw the announcement of another ambitious project in collaboration with Range, 'AI on Film,' which aims to commission short films delving into the dynamics between humanity and AI. Over 18 months, this initiative is set to nurture various film concepts that could potentially evolve into feature-length adaptations. Hiring an expert like Mira Lane exemplifies Google's strategic depth, as she emphasizes the cinematic exploration of AI's role in everyday life, thus mitigating dystopian fears.

Range Media Partners, established in 2022 by experienced CAA agents Peter Micelli and Jack Whigham, manages a diverse portfolio of clientele, including prominent figures such as Michael Bay and Bradley Cooper. However, the firm is embroiled in legal disputes with CAA, revolving around allegations of intellectual property theft and possibly flouting California legal conventions. Despite these challenges, Range Media seems positioned to continue its expansion and influence in Hollywood with Google's backing, hinting at an evolving landscape for tech-organic content collaboration.

Sources: Gizmodo, Business Insider, Variety

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