Google's new AI feature lets you virtually try on clothes

Google's latest AI allows users to virtually try on clothes using their photos.

: Google has unveiled a new AI-driven virtual try-on feature that lets users upload a photo to see how they might look wearing a specific clothing item, specifically launching this capability today in the United States. This addition expands Google's earlier efforts to utilize AI in shopping, following their launch of the Doppl app for visualizing outfits. Customers can now also receive tailored price alerts for products, enhancing their shopping experience by setting specific price, size, and color preferences. Alongside these updates, Google is working on a new fall feature using generative imagery for exploring aesthetic choices for both fashion and home design.

On Thursday, Google launched a new AI-based feature that allows users to virtually try on clothes by uploading a full-length photo of themselves. This technology enables users to see a digital representation of themselves wearing different clothing items available through Google's Shopping Graph, accessible across Search, Google Shopping, and product results on Google Images. To use the feature, users need to tap on the 'try it on' icon from the product listing, upload their photo, and visualize how they might look in the attire. Additionally, users can save these looks for future reference or share them with friends, enhancing the interactivity and personalization of their shopping experience.

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Google has had previous ventures into virtual try-on technology, but earlier versions focused on showing outfits on a range of diverse models' bodies. This new iteration represents a shift towards personalizing the shopping experience by using a virtual version of the actual user's body, a move that is part of Google's broader efforts to invest in AI-driven technology. Last month, the tech giant launched an experimental app called Doppl, which also leverages AI to help visualize different outfit options. A Google spokesperson mentioned that both Doppl and the virtual try-on feature use similar generative AI technology, with Doppl offering additional functionalities like AI-generated videos to better depict how outfits would look in real life.

The virtual try-on feature complements a new price alert mechanism that Google is introducing. This enhancement allows users to set specific price points for products they are interested in. Customers in the United States can now specify their preferred size, color, and desired price for items. Danielle Buckley, Google's Director of Consumer Shopping, explained in a blog post that this feature taps into Google's extensive Shopping Graph, which aggregates prices from across the web, to notify users when a product meets their criteria.

Looking ahead, Google is developing a new feature, set to launch in the fall, which will allow users to explore outfit and interior design inspiration using generative imagery. For instance, users could search for style ideas for a particular event, like a garden party, or seek out room design suggestions, receiving a range of visual possibilities generated by Google's vision match technology. This service will leverage a vast database, the Shopping Graph, containing 50 billion products to deliver accurate and inspiring product listings.

These innovations underscore Google's commitment to refining the online shopping experience through technology and customization. By integrating advanced AI and generative imagery into their platform, Google aims to empower consumers with more personalized, responsive shopping tools that not only answer immediate needs but also inspire future lifestyle choices.

Sources: TechCrunch, Google Blog

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