Google's Pixel 10 Pro Fold isn't a threat to the standard set by Samsung's Z Fold 7

Google's Pixel 10 Pro Fold fails to surpass Samsung's Z Fold 7, despite upgraded features and AI innovations.

: Google has introduced the Pixel 10 Pro Fold, but it struggles to match the high standards set by Samsung's Z Fold 7. Despite Google's emphasis on AI and the Tensor G5 chip, the small changes like slight screen enlargement and minor hardware tweaks aren't revolutionary. Prices start at $1,800, going up to $2,149 for the largest capacity option, making it a costly choice. The Z Fold 7 remains admired for its light, thin design, considered the benchmark for book-style foldables globally.

On August 13, 2025, Ray Wong from Gizmodo reported on Google's surprising reveal of the Pixel 10 Pro Fold. Google, pre-empting its official unveiling event, showcased this foldable that aims to enhance mobile productivity through Gemini AI integration. Although the Pixel 10 Pro Fold features innovations such as the Tensor G5 chip and boasts a slightly enlarged 6.4-inch cover screen with upgraded camera specs, it doesn’t signify an industry revolution. The smartphone's pricing starts at $1,800 for the 256GB variant and scales to an eye-watering $2,149 for the 1TB model.

Despite the enhancements, the Pixel 10 Pro Fold is perceived as not threatening Samsung's Z Fold 7’s industry lead. Released amid high expectations, the Samsung device set high benchmarks with its dazzlingly slim and lightweight design. The Z Fold 7 is celebrated for incorporating a sleek form factor into an advanced book-style foldable, establishing it as the current model to beat.

Google’s intention with the early reveal seems centered on emphasizing its AI prowess and predicting potential usage scenarios through Gemini’s features rather than a focus solely on hardware innovation. The phone’s anticipated highlight—an elusive IP68 rating—might further elevate its appeal, but it still risks being overshadowed by Samsung's dynamic user experience with the Z Fold 7.

Critics, such as those from AndroidHeadlines, argue that Google's less aggressive approach to substantial hardware enhancements might cause disillusionment among tech enthusiasts. Some, particularly existing users of Google's earlier foldables, may feel discontented with the marginal improvements akin to previous generations.

Gizmodo, along with others watching closely, anticipates a fuller presentation of Pixel 10 Pro Fold capabilities at the 'Made by Google 2025' event. Meanwhile, it remains clear that for Google's new foldable to captivate the market, it must outshine Samsung's formidable offering—not just in AI integration but through distinctive innovation across user experience aspects like hardware design and practical functionalities.

Sources: Gizmodo, AndroidHeadlines