Greta Gerwig's Narnia movie will get up to four weeks in theaters

Greta Gerwig's Narnia film has a four-week IMAX exclusive before Netflix.

: Greta Gerwig's new Narnia adaptation will premiere with a four-week exclusive run in theaters before debuting on Netflix on Christmas. This decision marks a departure from Netflix's usual resistance to theatrical releases, likely due to Gerwig's influence. Initially, the film will be limited to IMAX screens for two weeks, with the possibility of an additional week based on demand. This move parallels successful theatrical transitions like Disney's Moana 2, suggesting potential financial benefits.

Greta Gerwig’s adaptation of a C.S. Lewis Chronicles of Narnia book will initially be shown in theaters for an exclusive four-week period before it becomes available on Netflix. This strategic decision highlights Netflix's willingness to adjust its typical approach to theatrical releases, as Gerwig has significant influence in the industry.

The film will first be available on IMAX screens exclusively for two weeks, with the possibility to extend by a week if there's enough demand. During this time, it will imitate practices seen in other film industry examples, such as Moana 2, which transitioned from Disney+ to a theatrical release, yielding over $200 million in revenue.

While Netflix usually steers clear of theater releases, this could set a new precedent for filmmakers arguing for their movies to be screened in cinemas. This decision illustrates the growing acceptance that theatrical screenings can offer substantial financial returns, as seen with the Moana 2 example.