Huawei Pura 80 Ultra introduces dual-focal telephoto lens-switching technology
Huawei launched Pura 80 series, highlighted by the Ultra's dual-zoom tech, competing in high-end market.
Huawei's new Pura 80 series has launched, spotlighting its top-end Ultra model that features cutting-edge imaging technology. The series, comprising four models—the Pura 80, Pura 80 Pro, Pura 80 Pro+, and Pura 80 Ultra—is anchored by the advanced HarmonyOS 5.1 operating system. This series signals Huawei's strategic push into the premium smartphone market, emphasizing competition with Apple and Samsung. With pricing beginning at RMB 6,499 for the Pro model and reaching RMB 9,999 for the Ultra, Huawei is clearly positioning itself as a premium option in the global smartphone arena.
Central to the Pura 80 Ultra's specifications is the innovative dual-field periscope camera setup. This system, a first for Huawei, utilizes a mechanical-switching lens design, allowing for both 3.7X mid-telephoto and 9.4X ultra-telephoto capabilities. Such a telephoto system is not only more compact than previous dual-telephoto arrangements but also promises enhanced image alignment across various lighting conditions, including challenging low-light scenarios. The implications for photography, particularly in venues requiring long-range shots like concerts and stage performances, are significant.
Performance-wise, the Pura 80 Pro+ and the Ultra models are equipped with the Kirin 9020 chipset. This chipset houses a combination of core configurations: a single 2.5GHz Taishan big core, three 2.15GHz mid cores, and four 1.6GHz A510 efficiency cores, along with a Maleoon 920 GPU that operates at 840MHz. This setup not only promises robust processing power but also energy efficiency, crucial for maintaining performance in modern smartphones.
Display characteristics vary among the models in the series. The standard Pura 80 uses a 6.6-inch flat screen, whereas the Pro and Ultra versions utilize a more advanced 6.8-inch quad-curved display. This latter design also employs a 1–120Hz LTPO adaptive refresh rate, ensuring smoother visuals, complemented by an industry-leading peak brightness of 3,500 nits. This makes the screen much more vibrant and detailed in various lighting situations.
In the broader market context, Huawei is working to carve out a significant share of the premium segment by leveraging domestic advancements, especially in chip and imaging technologies. This strategy is particularly relevant as other brands like Apple have seen declines in China—Apple, for example, experienced a 9% drop in shipments as reported in April among the top five brands operating in the region.
Sources: Weibo, TechNode, mobile.zol.com.cn