Instacart CEO Fidji Simo is joining OpenAI
Fidji Simo is named CEO of Applications at OpenAI, remains Instacart board chair, under Sam Altman.

Fidji Simo, the CEO of Instacart, will be transitioning to OpenAI where she will take on the role of CEO of Applications. According to OpenAI's announcement, she is already a board member and will fully join the company later this year. Simo will be reporting directly to Sam Altman, OpenAI’s CEO, who continues to oversee the company’s various verticals including research and applications. This move highlights OpenAI's focus on expanding its reach in application development and operational capabilities. Simo will be pivotal in leading a group responsible for integrating OpenAI's research outputs into practical applications.
Sam Altman, expressing his confidence in Simo, stated that her leadership will greatly benefit the applications team. He highlighted her significant contributions to OpenAI during her tenure as a board member and applauded her for her expertise that positions her well for the new role. Simo will be stepping down from her current role at Instacart over the next several months, a process that involves handing over her responsibilities to other team members as announced in her letter to Instacart employees.
Fidji Simo's career has been marked by significant achievements, particularly at Meta where she played a critical role in launching and scaling several initiatives. Her work included leading the monetization efforts for the Facebook app and directing product development for Facebook Video. These roles have equipped her with the expertise in handling large-scale product operations and monetization strategies, which she will now leverage at OpenAI to scale both its traditional functions and innovative application endeavors.
Having been involved in Instacart's journey to going public in 2023, Simo has demonstrated adeptness in steering a company through critical transitions. Her decision to join OpenAI comes at a time when the organization is amplifying its efforts in generative AI and application innovation, aiming for a transformative impact on society. Simo has expressed her commitment to ensuring that these technologies are developed responsibly and align with broader public interests.
As Simo prepares to take on this new leadership role, OpenAI is poised for a phase of growth and greater integration of its AI technologies into everyday applications. This transition indicates a strategic focus on bridging cutting-edge AI research with practical, user-centered applications, a move that could redefine the landscape of AI-driven solutions.
Sources: TechCrunch, Bloomberg, OpenAI Blog, X