Instagram invites creators to alter videos with new AI editing tools

Instagram enhances video editing with AI tools like Movie Gen, changing video aspects via text prompts.

: Instagram, led by CEO Adam Mosseri, is introducing AI editing features for videos on its platform. The AI model, Movie Gen, developed by Meta, allows users to make significant video edits using text prompts and will be available next year. Movie Gen can modify outfits, backgrounds, and insert objects seamlessly. Despite concerns of bots and fake accounts, Meta is focusing on AI-driven engagement tools.

Instagram is set to launch innovative AI editing features for video creators on its platform. CEO Adam Mosseri announced that Movie Gen, Meta's AI model, empowers users to make major video modifications using simple text prompts, aiming for release next year.

The AI tool was showcased altering appearances and adding elements like a gold chain in a sample clip, all while maintaining visual consistency. Developed from Meta's research, Movie Gen will be available to Instagram creators, though not for external development.

Despite ongoing issues with bots and fake accounts, Instagram is concentrating on AI advancements like personality-cloning chatbots. The new features continue Meta's shift towards AI content creation, potentially boosting user engagement.

AI toolsInstagramvideo editing