Jony Ive confirms he’s working with Sam Altman on a secret project

Jony Ive and Sam Altman are working on a secret AI project with a team in San Francisco.

: Jony Ive confirms a collaboration with Sam Altman on an AI product, involving a team of 10 in San Francisco. The project is led by Ive's company LoveFrom with designers Tang Tan and Evans Hankey. Initial details suggest an AI-driven computing experience less socially disruptive than the iPhone. There is no set timeline for its release.

Rumors of a collaboration between Jony Ive and Sam Altman have finally been confirmed by Ive in a profile by The New York Times. Ive’s company, LoveFrom, is leading the design for the secret AI product, with involvement from former Apple designers Tang Tan and Evans Hankey. The team is currently about 10 employees strong and is working out of properties Ive has acquired on a single block in San Francisco.

While the specifics of the AI product remain undisclosed, the goal is to create a computing experience that is less socially disruptive than the iPhone. Tan and Hankey have been observed working together closely, moving between properties with initial sketches and materials for the project.

Since leaving Apple in 2019, Ive's company LoveFrom has focused on various design projects, including a typeface and a $60,000 turntable. An AI product represents a significant new direction, but there is no clear timeline for its debut.

AILoveFromJony Ive