Lisa Su states that the Radeon RX 9000 series represents AMD's most successful GPU launch to date

AMD's Radeon RX 9000 series breaks sales records rapidly, with potential new models impending.

: AMD's Radeon RX 9000 series, described by CEO Lisa Su as the company's best-selling GPUs to date, sold ten times more units than previous series within just one week. The success is largely attributed to providing excellent gaming capabilities at reasonable prices, although availability at MSRP is still an issue due to high demand. Su mentioned that AMD is increasing production to enhance supply and curb price gouging. Additionally, more RDNA 4 cards are expected, but specifics about the rumored RX 9060 remain unconfirmed.

Lisa Su, CEO of Advanced Micro Devices (AMD), announced that the Radeon RX 9000 series has quickly become the company’s most triumphant graphics processing unit (GPU) launch. Incredibly, the demand for these GPUs led to sales figures ten times greater than its predecessors just within seven days. AMD attributes this explosive success to offering unparalleled gaming performance while maintaining an appealing price point, thereby broadening access to top-tier gaming hardware for users. Despite this accomplishment, the GPUs are not readily available at manufacturer's suggested retail price (MSRP), reflecting extraordinary market enthusiasm and demand.

During an interview with Tony Yu from Asus China, Su emphasized the surge in demand is linked to AMD’s innovation in gaming capability fused with affordability. She elucidated the company’s proactive strategy in scaling up production levels to address current shortages across global retail channels. This is projected to stabilize prices and discourage scalpers—individuals who exploit supply constraints to resell products at inflated prices. Su’s outlook is optimistic as AMD tackles bottlenecks in distribution chains to ensure wider product reach.

Alongside the operational pivot towards increased output, users can look forward to expanded offerings within the RDNA 4 lineup. However, specific details about the much-speculated Radeon RX 9060 remain elusive. Notably, past leaks have hinted at the possibility of 16GB and 8GB configurations debuting in the second quarter of 2025, with notable collaborations involving partners like Asus and Acer. Such models are anticipated to diversely cater to varying user preferences and performance demands.

The market launch, priced at $549 for the RX 9070 and $599 for the RX 9070 XT, was marked by a rapid depletion of available stock, underscoring the 'unprecedented' demand as described by an AMD executive. Furthermore, Frank Azor, AMD’s chief architect of gaming solutions, assured consumers that future shipments from numerous vendors will aim to maintain MSRP integrity. This comes amid widespread instances of retail prices significantly overshooting AMD’s stated figures, underscoring the logistical challenges faced by the company in meeting consumer expectations.

Apart from its commercial success, the Radeon RX 9000 series launch bolsters AMD’s technological footprint in the competitive GPU landscape. By expanding the RDNA architecture to incorporate advanced gaming technologies, AMD continues to push its boundary in immersive and powerful gaming experiences, differentiating itself amidst rivals. These strategic advancements not only solidify AMD's position within the hardware realm but also reinforce its commitment to innovation and consumer-centric solutions.

Sources: TechSpot, Tom's Hardware, Anandtech, PC Gamer, Digital Trends

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