MatPat, the first big YouTuber to successfully exit his company, is lobbying for creators on Capitol Hill

Jul 29, 2024

MatPat transitions from YouTube to corporate lobbying for creators, advocating for legislative recognition of creator businesses on Capitol Hill.

MatPat, the first big YouTuber to successfully exit his company, is lobbying for creators on Capitol Hill

: MatPat, known as Matthew Patrick, not only grew his YouTube venture into a multi-channel empire but also successfully sold it to Lunar X. His decision was driven by a desire for a more balanced life, passing the operational torch to new hosts. Now retired, he’s lobbying on Capitol Hill to raise awareness about the creator economy, pushing for legislative understanding and support. His efforts underscore the importance of recognizing creator businesses as legitimate enterprises.

MatPat, or Matthew Patrick, achieved the rare feat of growing his YouTube presence into a multi-channel media business with over 40 million subscribers, and then successfully selling it to Lunar X. This accomplishment included a years-long transition, ensuring the sustainability of his company, Theorist Media, which employs 22 full-time staff and around 20 freelancers.

Driven by the need for a better work-life balance, MatPat chose to pass the baton, a move facilitated by the reproducible format of his shows. He now advocates on Capitol Hill, seeking to educate legislators about the creator economy and the significant role these businesses play.

MatPat's lobbying efforts focus on the need for regulatory understanding and support for content creators as legitimate small businesses. By sharing his journey and insights, he aims to pave the way for future creators to achieve sustainable business transitions and legislative recognition.