Meta announces a new CapCut rival called Edits

Summarized on

Meta unveils 'Edits', a new app rivaling CapCut, launching next month.

Short summary: Meta has introduced Edits, a new video editing app aiming to replace ByteDance's CapCut after its removal from app stores. Instagram's Adam Mosseri announced its iOS debut next month with Android following later. Edits will offer tools like inspiration tabs and insights on Instagram performance. This move follows Meta's history of addressing market gaps, like with Instagram Reels in 2020.
Detailed summary from various sources:

Meta announced a new video editing app called Edits, positioned as a rival to ByteDance's CapCut after its removal due to the TikTok ban. Instagram's Adam Mosseri shared that Edits will launch on iOS next month, followed by an Android version, and hopes to gather feedback from select creators.

Edits will include creative tools like a tab for ideas, a high-quality camera, and features for sharing drafts with collaborators. Mosseri mentioned that creators can also track performance insights of their videos on Instagram, emphasizing the app's creator-focused design.

Meta is known for addressing market voids, like launching Instagram Reels soon after TikTok's 2020 ban in India. Despite Captions switching to a freemium model, Meta anticipates creators seeking new tools, especially with CapCut's current uncertainties.

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