Meta wants to fill its social platforms with AI-generated bots

Meta plans to use AI bots on social platforms to enhance user engagement.

: Meta plans to integrate AI bots across its social media platforms. These bots will clone user personalities and create engaging interactions. Connor Hayes from Meta indicates a priority shift towards generative AI technology. Critics are concerned about potential misuse of AI-generated content.

Meta is developing AI-generated bots to populate its social media platforms, such as Facebook and Instagram, aiming to boost user engagement. By cloning user personalities, these bots will share AI-generated content and interact like real user accounts, drawing in younger audiences fascinated by AI.

As Connor Hayes, Meta's generative AI product vice president, emphasized, integrating generative AI into social media has become a priority. Already, hundreds of thousands of AI characters have been created, but predominantly kept private, indicating skepticism about AI's maturity in content creation.

Critics, including Becky Owen, warn of AI-generated content risks, like spreading false information without proper safeguards. As Meta and others like Snapchat and TikTok push this technology, concerns mount about creating an "uncanny parody" of the social internet.

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