Norwegian startup Factiverse wants to fight disinformation with AI
Factiverse offers live fact-checking using AI to combat disinformation.

Factiverse is a Norwegian startup addressing the rise of disinformation, particularly in the context of the 2024 U.S. presidential election, by utilizing AI technology. The company offers a business-to-business tool that provides live fact-checking for text, video, and audio content to save businesses research time and reduce reputational risks.
Founded by Maria Amelie and Vinay Setty, the startup emphasizes credible data sources over generative AI's common practices. Factiverse trains its machine learning model on high-quality, well-curated data to identify fact-check worthy claims accurately, outperforming language models like GPT-4.
The company has raised $1.45 million since 2020 and collaborates with media outlets and financial entities, including a major bank in Norway. With a reported 80% success rate in identifying claim veracity, Factiverse plans to continue expanding globally and seeks additional investments by 2025 to enhance its technology further.