Nvidia updates GeForce RTX badge with "Powering Advanced AI" tagline

Sep 4, 2024

Nvidia updates GeForce RTX branding with 'Powering Advanced AI' tagline, emphasizing its AI prowess in gaming and beyond.

: Nvidia quietly updated its GeForce RTX branding to include the 'Powering Advanced AI' tagline. This change emphasizes Nvidia's dominance in advanced AI hardware and its applications in gaming. Technologies like DLSS and frame generation are highlighted, alongside the upcoming ACE technology for interactive NPCs. The public reaction to AI in branding has been mixed, as some studies suggest consumers are hesitant to buy AI-labeled products.

Nvidia has quietly updated its GeForce RTX branding to include a new tagline, 'Powering Advanced AI.' This change reflects the company's significant role in the advanced AI hardware market, positioning it as the world's third most valuable company behind this technology.

The new tagline highlights Nvidia's AI-powered technologies used in gaming, such as deep learning super sampling (DLSS) and frame generation. Another key technology, ChatRTX, leverages retrieval-augmented generation (RAG) and TensorRT-LLM to create personalized large language models.

Moving forward, Nvidia is set to introduce its ACE technology in the online mech battle game Mecha Break next year. ACE will allow players to interact with NPCs using plain speech, enhanced by GPT-4o language models. While some OEM partners have updated their branding, studies suggest that the inclusion of 'AI' in product descriptions may deter consumers.