OpenAI chairman Bret Taylor lays out the bull case for AI agents
Bret Taylor discusses AI agents' transformative role at the Mobile World Congress.

Bret Taylor, chairman of OpenAI, presented a robust case for AI agents during a talk at the Mobile World Congress in Barcelona. While he dodged a direct comparison between "agentic AI" and GenAI chatbots, Taylor highlighted the empathetic capabilities these AI agents can offer. He expressed immense excitement over large language models, equating their potential to his discovery of the internet as a teenager.
Specifically, Taylor illustrated a step change in generative AI-fueled customer service agents compared to earlier chatbot iterations. These modern AI agents offer significant improvements, including multilingual and instantaneous interactions. Companies like SiriusXM and ADT home security already utilize such AI agents, allowing them to provide faster, more efficient customer support without needing physical intervention. Another benefit he mentioned is the reduction in customer service costs, which enhances consumer experiences across brands.
Despite the promising outlook, Taylor acknowledged potential challenges, such as AI agents "hallucinating" policies in delicate situations. He emphasized creating appropriate "guardrails" as a critical component for safely harnessing AI technology. He argued for focusing on narrow domains and installing practical safeguards rather than seeking perfection in AI solutions. Mentioning AI code assistant Cursor and legal tech Harvey as success stories, Taylor sees immense potential in domain-specific AI applications.
Looking ahead, Taylor envisions AI agents becoming an integral part of brands' digital experiences, comparable to websites or mobile apps. He predicted a shift in technology interaction, where user interfaces would become subtler, and conversational AI might eliminate the constant need for screens. He hopes for societal interactions with technology to evolve, benefiting from AI's conversational capabilities.
Taylor also addressed concerns about AI-induced job disruptions, acknowledging the need for public-private partnerships to ensure reskilling keeps pace with technological advancements. Additionally, he assured that despite OpenAI’s shift from nonprofit to for-profit status, its mission to develop beneficial AGI remains unchanged, even if structural adjustments may occur to support high development costs.
Sources: TechCrunch, VentureBeat, Reuters, The Verge, Forbes