OpenAI might raise the price of ChatGPT to $44 by 2029

OpenAI plans to raise ChatGPT Plus prices from $20 to $44 by 2029, driven by investor pressure and operational losses.

: OpenAI intends to increase ChatGPT Plus prices from $20 to $22 per month by the year's end and to $44 per month by 2029. This move is due to investor pressure as the company faces a $5 billion loss this year, despite $300 million in monthly revenue. Costs include staffing and AI training, with ChatGPT reportedly costing $700,000 daily. Surveys suggest users already find the current price steep.

OpenAI is planning to raise the price of ChatGPT Plus subscriptions from the current $20 per month to $22 per month by the end of the year, and to $44 per month by 2029. The New York Times, referencing internal OpenAI documents, reports this move comes under pressure from investors to reduce losses.

Despite reaching $300 million in monthly revenue as of August, OpenAI expects to lose approximately $5 billion this year. These losses are attributed to substantial expenditures on staffing, office rent, and AI training infrastructure, with ChatGPT alone reportedly costing $700,000 daily at one point.

There is potential backlash if prices rise too quickly. Although ChatGPT has around 10 million paying users currently, surveys indicate many users already consider the existing $20-per-month fee to be excessive.

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