OpenAI signs 100K PwC workers to ChatGPT’s enterprise tier as PwC becomes its first resale partner

OpenAI partners with PwC for ChatGPT enterprise tier, covering 100K users.

: OpenAI has enlisted PwC as its largest enterprise client for ChatGPT's enterprise tier, aiming to expand generative AI usage in business settings with 100,000 PwC employees. PwC will also act as a reseller, broadening OpenAI's reach into various industries. The partnership emphasizes digital transformation and potential new business avenues without expanding employee headcount.

OpenAI, recognized for its generative AI innovations, recently announced a significant collaboration with PwC, a management consulting giant, involving 100,000 employees across the U.S., U.K., and the Middle East. This venture highlights a transition to the enterprise tier of ChatGPT introduced by OpenAI in August 2023, which provides enhanced features like faster and unlimited interactions, customized model-building capabilities, and extensive analytics. PwC not only becomes OpenAI's biggest client but also marks the debut of a resale partnership where PwC will market OpenAI’s enterprise products to other firms.

The core rationale behind PwC's leap to ChatGPT’s enterprise service pertains to boosting efficiency in business processes and personnel management without necessarily expanding the workforce. According to Bret Greenstein, PwC’s generative AI leader, this integration will support PwC to harness generative AI more prominently in its operations and client services. The firm had already been interacting actively with ChatGPT, making this upgrade a strategic step to intensify focus on digital transformations in workflows and business outcomes rather than just tool creation.

Signaling a broader impact in consultancy and IT services, the partnership could redefine how businesses perceive and deploy AI, potentially influencing a range of sectors through the new resale channel. The enterprise adoption of generative AI technologies like ChatGPT speaks to a growing market trend towards leveraging AI for substantial business process innovation. With a reported engagement of 600,000 users in ChatGPT’s enterprise tier, including 93% of all Fortune 500 companies, OpenAI and PwC’s collaboration could pave the way for more widespread and sustained use of generative AI across industries globally.