Oversupply in the EV market drives down prices as automakers revise their production outlook
EV oversupply drives down prices as automakers like Mercedes and Ford revise production outlooks, presenting deals for consumers.
The EV market is experiencing an oversupply that has resulted in lower prices and forced automakers like Mercedes-Benz, Ford, and Volvo to revise their production targets for 2030. Mercedes-Benz lowered its target to 50% EV sales by 2030, while Ford and Volvo have also scaled back their ambitions due to reduced demand.
Even though short-term sales are not greatly impacted, research from Cars.com shows that EV supply increased by over 60% compared to last year, resulting in an average of 82 days for EVs on dealer lots. This has led to attractive deals for both new and used EV buyers, with used EV prices dropping by 7.8% and searches for these vehicles up five times compared to new ones.
As automakers manage this surplus, companies like Tesla and BYD continue to pursue aggressive growth strategies. The industry is in a critical balance, needing to manage supply effectively while not falling behind in the long-term push for electrification. This transitional period requires a nuanced approach to supply and demand.