Review of Promise Mascot Agency
A whimsical game blending management sim and adventure, rated 4/5.

Promise Mascot Agency is reviewed by Christian Donlan, contributing editor at Eurogamer, who captures its unique combination of management simulation and open-world adventure. This game, developed by Kaizen Game Works, is available on platforms like Steam, Switch, PS5, and Xbox X/S. It challenges the player to manage mascots in a financially and temporally pressurized environment. The narrative takes a player through various whimsical scenarios, despite the game's serious underlying themes of pressure and survival. Rated 4 out of 5 stars by Eurogamer, the review appreciates its balance of rich characters and humorous scenarios.
In Promise Mascot Agency, players assume the role of a yakuza outcast tasked with reviving a mascot business in a small, neglected town. This reflects not only the peculiar activities like taming mascots and overcoming quirky obstacles but also the player's personal journey of understanding and improving the town. Donlan likens the experience to J. L. Carr's A Month in the Country, noting both as transformative experiences wrapped in seemingly odd activities.
The game’s charm lies in its bizarre yet heartwarming scenarios, with the player often managing crises involving their confined mother, seeking cash desperately to avert dire situations. Donlan captures the essence of manic pacing and surreal playfulness through examples like a mascot themed as an oversexed, yam-covered cat, weaving humor with existential challenges.
Despite the pressure-filled environment of limited finances and time, Promise Mascot Agency presents a world full of warmth and charm. The player's task extends beyond managing economics, fostering real connections with local characters while upgrading the town. The game infuses itself with passive income opportunities, turning the barren setting into a vibrant one through the player's efforts.
Donlan highlights the game's inherent joy, expressed through its loveable characters and engaging tasks, echoing sentiments found in classic open-world design. Features like upgradeable vans and unique side quests provide ample depth, ensuring players are constantly entertained, as they navigate life's absurd challenges symbolized in-game.
Sources: Eurogamer