SAG-AFTRA criticizes Fortnite for using Darth Vader AI voice

SAG-AFTRA disputes AI usage in Fortnite's Darth Vader voice, emphasizing fair labor practices.

: SAG-AFTRA has criticized Fortnite for using an AI-generated voice for Darth Vader, highlighting concerns over labor practices and technology use. Although Epic Games secured permission from James Earl Jones' estate, the union argues this bypasses procedures for using AI. A labor charge was filed against Fortnite's Llama Productions for not consulting or negotiating with the union. Epic Games has not responded, while SAG-AFTRA emphasizes the need to protect human voice actors in the industry.

The issue at hand involves the use of AI-generated voices in gaming, specifically Fortnite's integration of Darth Vader's voice using AI technology. While Epic Games obtained permission from the late James Earl Jones' estate, SAG-AFTRA believes the process circumvented proper labor channels. The union's primary concern is the replacement of human labor with AI without engaging in necessary negotiations or setting fair terms.

SAG-AFTRA, representing American actors, has raised this situation as a labor practice issue. The AI-generated voice of Darth Vader was introduced as a Fortnite feature, allowing players to interact with the iconic character. However, this raised flags regarding the union's standing policies on AI use, especially in relation to protecting human talents.

The dispute highlights ongoing debates over AI's impact on industries, notably entertainment, and the employment of performers. As technology advances, SAG-AFTRA insists on securing rights to negotiate terms that ensure fair compensation and work conditions for their members. An unfair labor practice charge was filed, putting a spotlight on Epic Games and its subsidiary, Llama Productions, which handles AI technologies in the game.

Epic Games, widely known for its hit game Fortnite, is yet to respond to the charges officially. The union, however, continues to stress that while the technological advances are welcomed, they must be incorporated responsibly and with respect for traditional labor systems.

This case is part of a broader discussion about AI's role, including its ability to replicate voices. As these technologies become more integrated into cultural products, legal frameworks addressing performer rights, technological ethics, and industry practices become increasingly essential.

Sources: Gizmodo, Hollywood Reporter

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