Samsung pays $181M to become largest shareholder of Rainbow Robotics
Samsung buys a 35% stake in Rainbow Robotics for $181M to lead humanoid robot development.

Samsung Electronics has increased its stake in Rainbow Robotics to 35%, becoming the largest shareholder with an investment of KRW 267 billion ($181M). This acquisition aims to enhance Samsung's robotics department to accelerate the development of humanoid robots, with the completion expected by February 2025.
Rainbow Robotics, integrated as a subsidiary, will benefit from Samsung's global reach to expand overseas markets. Dr. Jun-ho Oh, the founding member and previous largest shareholder, will lead the newly established Future Robotics Office, directly reporting to Samsung's CEO.
The acquisition signals Samsung's continued focus on robotics, AI, 5G, and automotive electronics as future growth areas. Samsung's actions mirror the competitive landscape, with Microsoft, OpenAI, Tesla, and Nvidia pursuing advancements in humanoid robot technology.