Spotify is adding music video support in 85 additional markets

Spotify is expanding music video support to 85 more markets for premium users.

: Spotify is expanding its music video feature to 85 additional markets for premium users after initial tests in 11 countries. This feature allows seamless switching between audio and video and is accessible on both mobile and desktop. Spotify aims to attract music video enthusiasts amidst YouTube’s stronghold in this space.

Spotify is testing music videos for premium users in 85 additional markets, following an initial rollout in 11 countries like the U.K. and Brazil. The company hasn't confirmed if the U.S. is among these new markets, but the update reflects Spotify's effort to entice users who prefer music videos.

The music video feature is available on both mobile and desktop platforms, specifically for paying users. Spotify has improved the video playback fluidity with a seamless toggle from audio to video without restarting the video from the beginning.

Spotify has implemented video indicators next to song titles for easier identification of music videos. By appealing to users with their video offerings, Spotify is positioning itself as a competitor to YouTube's popular music video support, hoping to increase future streams by 34% after users discover music through videos.

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