Spotify’s CEO on why this new video push is different

Spotify aims to rival YouTube with new video podcast approach.

: Spotify CEO Daniel Ek discusses a new push to enhance video podcast offerings, aiming to compete with YouTube. The platform now hosts over 300,000 video podcasts, with video viewing times increasing faster than audio. Spotify's focus is on engagement-based payouts to attract creators, aiming to match or surpass YouTube’s benefits.

Daniel Ek, CEO of Spotify, presented a proposal to video podcasters aimed at shifting perceptions from YouTube being the dominant platform for video distribution and revenue. Spotify has been enhancing its video content over a decade, now hosting more than 300,000 video podcasts, with the time spent watching videos growing faster than audio-only content.

The cultural importance of video podcasts presents an opportunity for Spotify to challenge YouTube's stronghold on the market. Convincing creators that they can earn as much or more than on YouTube, Ek emphasizes a new model based on engagement-based payouts during his talk at Spotify's Los Angeles headquarters.

The audience, in part retained skepticism regarding potential risks to existing audiences and business models. Following his address, Ek provided more insight into why he believes Spotify’s strategy in video podcasts can succeed, banking on increasing engagement to drive revenue counter to YouTube's approach.

video podcastsDaniel Ektech industry