Tammy Nam joins AI-powered ad startup Creatopy as CEO

Tammy Nam becomes CEO of Creatopy, an AI-driven ad startup.

: Tammy Nam joins Creatopy as CEO, bringing her experience as former COO of PicsArt and CEO of Viki to the AI ad automation startup. The company, which raised a $10 million Series A led by 3VC and Point Nine, seeks to expand its presence by enhancing marketing tech capabilities. Creatopy boasts a 400% revenue growth from mid-market and enterprise sectors, securing major clients in industries like pharma and banking, including AstraZeneca and NASCAR. Nam emphasizes AI elevating strategic thinking while maintaining brand safety, contributing to productivity increases and high-touch customer value.

Tammy Nam has taken the helm as CEO of Creatopy, an AI-driven advertising technology company that focuses on automating the creation of digital ads. Her past experiences include a role as COO and CMO at PicsArt, known for its photo-editing platform, and CEO at Viki, a streaming video service. Nam's appointment is not only aligned with her career trajectory but also mirrors the company's desire to scale its operations effectively under leadership familiar with marketing technology and international expansion strategies, especially considering Creatopy's Romanian origins. She sees her qualifications as a perfect match for what the company needs to move forward competitively.

Following the leadership change, former CEO Dan Oros remains involved with the startup in an advisory capacity while Nam joins the board of directors. Creatopy announced a $10 million Series A funding round in a previous year, with significant investment from European firms 3VC and Point Nine. Eva Arh, a partner at 3VC, lauded Nam as an exceptionally skilled operational leader. Under these new structural changes, Creatopy is poised to continue its aggressive pursuit of market share, aiming to capture a wide range of enterprise customers across various sectors.

Creatopy has experienced significant growth, citing a 400% surge in revenue from mid-market to enterprise clients within one year. This impressive expansion has been partly fueled by securing high-profile clients such as AstraZeneca, NASCAR, and The Economist. Nam attributes these achievements to the company's unique product offerings which include an intuitive user interface and extensive customer support systems. This trajectory exemplifies the company's capability to attract and maintain large, reputable clients in highly regulated industries like pharmaceuticals and finance.

AI's role within Creatopy goes beyond simple automation; Nam underscores how AI compliments rather than replaces strategic thinking within marketing. She notes an enabling factor in doubling customer productivity by eliminating repetitive ad variations tasks across different formats and languages. By doing so, Creatopy offers both efficiency and a personalized customer experience, setting it apart in a marketplace where large language models are becoming increasingly widespread.

Maintaining brand integrity is a central priority at Creatopy. Nam explains that marketing managers are required to upload brand kits during the account setup process, which ensures that all AI-generated content adheres strictly to established brand guidelines. This approach assures customers that while the process is automated, the output remains on-brand and aligned with their marketing strategies. It's a delicate balance between automation and customization that defines Creatopy's innovative edge in the ad tech sector.

Sources: TechCrunch, 3VC, Point Nine, Creatopy

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