The Lumon Terminal Pro computer appears on Apple's website

Apple lists Lumon Terminal Pro as an ad for Apple TV+, not for sale.

: Appearing on Apple’s retail site, the Lumon Terminal Pro is an ad, not for purchase. Used in the hit series “Severance,” it's part of a broader Apple TV+ marketing effort that includes various creative tie-ins to the show. Apple's recent quarter saw its services revenue hit $26.34 billion. Editor Geoffrey Richman's behind-the-scenes film adds further appeal to the campaign.

Apple's website now features the Lumon Terminal Pro, the computer spotlighted in the popular Apple TV series “Severance.” Despite its listing under new Mac options with a 'New' label, it is not available for purchase in reality but serves as a strategic marketing tactic highlighting Apple’s streaming service, Apple TV+. This initiative accompanies an Apple TV+ offer of a free three-month trial with any Mac purchase as part of the company's services business expansion. In the latest fiscal quarter, Apple’s services, including Apple TV+, grew by 4% to $26.34 billion, also aiding in achieving a record-high gross margin.

This integration of Apple hardware in the marketing for “Severance” illustrates Apple's dedication to leveraging its technology in promoting its entertainment services. The Cupertino-based tech firm has executed an elaborate promotional campaign due to the show's massive popularity; “Severance” holds the title of Apple’s most-watched TV series. Numerous official marketing activities include complementary e-books via Apple Books, a dedicated podcast with stars Ben Stiller and Adam Scott, and a themed music playlist.

Additionally, viewers and fans can delve deep into the creative process behind the series with a detailed look into the working practices of Geoffrey Richman, the show’s editor. Utilizing Apple devices like the iMac, Mac mini, and MacBook Pro, Richman illustrates the versatility of Apple's products in both location-based and mobile editing scenarios. Accompanying the Lumon Terminal Pro listing is a short film offering insights into this meticulous editing process.

The campaign's pinnacle is a New York City pop-up exhibition dedicated to “Severance,” further engrossing fans in the show's universe. Apple’s marketing strategy thereby not only sells its services but entwines its technology with viewer experiences, enhancing consumer connection. Moreover, the creation of a fictional LinkedIn profile for “Lumon Industries,” the series’ central company, is a clever tie-in that piques curiosity and engagement.

Leading the all-encompassing promotion, Apple strategically capitalizes on crossing boundaries between tech and entertainment, reflecting its innovation in pushing both fields forward. Apple’s investments in this integrated marketing showcase its ambition beyond traditional tech, encapsulating how intertwined services complement their hardware sales model.

Sources: Apple's website, Apple Newsroom, TechCrunch, CNET, Digital Trends

EntertainmentstreamingTechnology