The OLED iPad Pro was only the beginning for Apple’s return to thin devices
Apple plans to reintroduce thinner devices, starting with the OLED iPad Pro, and including slimmer iPhones, MacBooks, and Apple Watches.
Apple is renewing its pursuit of making thinner devices, starting with the OLED iPad Pro, as reported in Bloomberg’s Power On newsletter. The company plans to introduce a significantly slimmer iPhone 17 and aims to reduce the thickness of the MacBook Pro and Apple Watch in future releases.
In the past, Apple's focus on thinness led to some impressive designs but also problematic trade-offs, such as bendy iPhones, poor battery life, and limited ports. Recent devices like the iPhone 15 Pro and the new MacBook Pro are thicker compared to previous models, a trend that has generally been well-received, balancing sleek design with robust performance and battery life.
The renewed emphasis on thin devices appears to be more thoughtful, aiming to maintain performance standards while reducing size. The current MacBook Air exemplifies this new approach, being exceptionally thin yet powerful and efficient. Observers are hopeful that Apple has learned from past mistakes and will deliver thin devices without the previous compromises in durability and performance.