The Zero Click Internet

A shift towards a Zero Click Internet is changing online dynamics.

: Josh Tyler discusses the transformative impact of the Zero Click Internet. Platforms like Google and TikTok are reducing the need for users to visit websites by serving content directly. This trend threatens digital publishing, SEO, and advertising sectors, fundamentally altering the internet landscape. Companies not adapting to this model may face extinction.

Josh Tyler explores the revolutionary transition of the internet towards a Zero Click model. This model signifies a major shift in online behavior, where users interact with content directly on platforms like Google and TikTok, bypassing traditional website visits.

Platforms are increasingly serving content directly, driven by advancements in generative AI, chatbots, and recommendation algorithms. This approach spells the end for digital publishers, as fewer users click through to external sites, threatening the survival of small to large publishers.

The Zero Click Internet could render domain names and web hosting obsolete, significantly shrinking associated industries. This shift also signals the decline of independent internet advertising and the SEO sector, as visibility becomes determined by platform contracts rather than search engine optimization.