Threads hits 175 million users after a year

Threads hits 175M users after a year; growth slowing but Meta remains optimistic.

: Threads, Meta's rival to Elon Musk's X, has reached 175 million monthly active users in its first year. Growth has steadied, partly thanks to promotion via Instagram. Meta plans to possibly introduce ads next year to boost revenue while aiming for cultural relevance.

Threads, Mark Zuckerberg's competitor to Elon Musk's X, has achieved 175 million monthly active users after its first year. This milestone comes despite the app's growth slowing compared to its initial launch period.

Meta CEO Zuckerberg initially launched Threads on July 5th, 2023, around the time Musk was making significant changes to X. The app's continued growth has largely been driven by Instagram promotion, sharing the same account system, and capitalizing on markets like Japan.

Despite its growth, Threads remains a financial loss leader for Meta. Internal plans hint at potentially turning on ads in the coming year, integrating with Instagram's ad system, and focusing on culturally relevant, lighthearted content to attract advertisers.