TikTok's new guidelines subtly update rules for live creators, AI content, and other areas

TikTok updates guidelines covering AI content, LIVE creators, and commerce.

: TikTok's upcoming guideline update refines rules on AI-generated content and expands responsibilities for creators using third-party tools in live sessions. Starting September 13, 2025, TikTok mandates disclosure of commercial content and warns against directing users off-platform where its shop operates. It also introduces personalized search results and comment organization tailored to user engagement. Recent changes simplify AI guidelines and redefine content moderation, favoring fun and creativity over trustworthiness.

TikTok is set to implement new guidelines on September 13, 2025, focusing largely on clarifying existing rules and introducing subtle yet important changes across a few key areas. One of the most critical adjustments pertains to how TikTok addresses AI-generated content, where previous verbose language has been replaced with clearer terms that prohibit misleading content related to public importance or harmful actions.

The platform is intensifying efforts to regulate commercial content, requiring explicit disclosure and set to reduce the prominence of non-TikTok Shop external purchase directives. This move comes as part of a broader strategy to ensure burgeoning digital commerce remains within TikTok's ecosystem, thereby enhancing user experience and revenue potential.

LIVE creators on TikTok face new responsibilities, with the guidelines now emphasizing their accountability for any rule violations occurring via third-party tools like real-time translation apps. This encompasses monitoring these integrations, highlighting TikTok’s proactive approach in maintaining a safe and rule-compliant video-sharing environment.

Search and interactive features on TikTok are becoming more personalized, with user search results and comments customized based on past interactions and preferences, making the platform more interactive and user-friendly. This aligns with the current trend across social platforms to provide intensified personalized experiences, improving engagement and retention.

Additionally, the language framing TikTok’s content moderation motivations has shifted from focusing on trustworthiness to being a fun, creative space. These changes underscore TikTok’s alignment with both user expectations and global regulatory frameworks, such as the Digital Services Act and the Online Safety Act, ensuring compliance and innovation in their community guidelines.

Sources: TechCrunch, WebProNews, Tiktok

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