What Nintendo is doing to fight bots and scalpers during the Switch 2 launch

Nintendo plans to stockpile Switch 2 units to counter scalpers at launch.

: Nintendo aims to fight scalpers during the Switch 2 launch by stockpiling units to meet consumer demand. President Shuntaro Furukawa assured that lessons learned from past releases will guide their strategy. Despite efforts, securing retailer cooperation remains challenging. Online scalper bots pose a significant threat.

Nintendo is taking proactive steps to combat scalpers ahead of the Switch 2 launch. The company's strategy involves stockpiling enough units to meet both consumer and potential scalper demand, hoping to avoid the shortages faced during the initial Switch release.

President Shuntaro Furukawa emphasized learning from past experiences, assuring that more than adequate production would be in place. This move followed a decision last year to delay the launch from 2024 to 2025 to gain a head start on production.

However, the effectiveness of this approach depends heavily on retailers like Best Buy and Target cooperating and managing their online sales effectively. Online bots have given scalpers a significant edge, making consumer access to initial inventories challenging.

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