"Windows Intelligence": Microsoft may drop Copilot in major AI rebranding

Microsoft may rebrand Copilot as Windows Intelligence to compete with Apple's AI strategy.

: Microsoft is planning a major rebranding of its AI features by renaming Copilot to Windows Intelligence, similar to Apple's strategy with Apple Intelligence. This rebranding could unify Microsoft's AI tools under one label in Windows. Users have criticized Microsoft for adopting a similar approach to Apple. The company plans significant investment in AI, but there are concerns about its current integration.

Microsoft is considering a rebranding effort that could see the Copilot name replaced with Windows Intelligence. This move mimics Apple’s recent introduction of Apple Intelligence and aims to consolidate varied AI features within the Windows ecosystem under one brand name.

The upcoming Windows Intelligence branding may integrate functionalities like Copilot's chatbot service and Windows Recall. Users on social platforms are critical, suggesting that Microsoft is simply copying Apple’s strategic direction, which some view as detrimental to original innovation in Windows.

Despite potential trademark ambiguities, Microsoft appears set to invest heavily in its AI initiatives, though some features like Windows Recall face criticism and require refinement. With Big Tech anticipated to spend $200 billion on AI development by year-end, concerns about sustainable investment in AI are beginning to surface among investors.

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