YouTube is helping high-profile actors and athletes monetize their AI likenesses

Dec 18, 2024

YouTube partners with CAA for AI likeness tech for actors and athletes.

: YouTube collaborates with Creative Artists Agency to help high-profile actors and athletes manage AI-generated likenesses. The partnership will utilize 'likeness management technology' to identify and handle unauthorized AI content on YouTube. CAA clients, including NBA and NFL athletes, will be among the first to test this system. The initiative aims to later extend support to top creators and other talent agencies.

YouTube has teamed up with Creative Artists Agency to assist high-profile actors and athletes in managing AI representations of their likenesses. This collaboration involves testing a 'likeness management technology', which will help in identifying and managing AI-generated content depicting these personalities on the platform.

The initiative is aimed initially at CAA's high-profile clients, including award-winning actors and top NBA and NFL athletes. Through this technology, these figures can easily submit removal requests if they find unauthorized AI content using their likeness via YouTube's privacy-complaint process.

As the project progresses, YouTube plans to expand this system to include top creators, creative professionals, and other talent agencies. The collaboration is part of a larger conversation around AI, where many creators express concerns about AI-generated content, particularly in Hollywood.